Sharpen up your business with a

Meeting of Minds

Take advantage of Impetus expertise without cost or obligation.

Impetus’s free ‘Meeting of Minds’ review uses a proven technique designed
for businesses who want to know how they are performing and how they
could be doing better. It could be the most productive and stimulating
business meeting you’ll ever attend.

In a single session, we pool our experience – gained in world class companies
– with the knowledge you have of your own business to exchange ideas and
identify new potential. By examining a wide range of factors, the assessment
delivers a professional audit of how well a business is using the techniques of
sales and marketing according to current best practice. It also highlights
where and how improvements can be made.

The tangible outcome is a company-specific Report identifying opportunities for
improvement, scope for business development and recommendations for
action. There is no charge and no obligation to take things further with
Impetus.

To arrange a free ‘Meeting of Minds’ review or for further information,
contact us. >


	How Does It Work? Stage 1 A 2-3 hr meeting with the Managing Director and if relevant the manager(s) responsible for marketing and sales takes place at the company's premises. In a stimulating session, all areas of sales and marketing are explored and ideas generated in a structured way. Questions are used to explore current practice and encourage debate on how things could be done differently to improve performance. Here are some examples: How does your organisation add value for customers? How do you measure and track the profitability of key accounts? What future issues are being discussed in key account board rooms today? What would your major customer like you to do that you are not currently doing? What marketing techniques have worked, which have failed and why? Why do you win business, why do you lose a sale/contract? Is e-marketing appropriate to your business? Why do you have a web site, how do you assess its performance? How can you increase the number of customers you have, the amount they buy and the number of times they buy? Do your major accounts view you as a supplier or a partner? Stage 2 Presentation of the written report to the company.