Market Research

The effective application of research provides a greater understanding
of the needs of customers and prospects and the strengths and
weaknesses of competitors.

Applying this knowledge, new sales opportunities are created from:

	customer acquisition
	improvements to customer service
	the development of new products and services

Impetus will identify the right techniques,
write the questionnaires, oversee the
research and report on the implications
for your business.

Qualitative and quantitative techniques
include: focus groups, telephone and
on-line surveys, customer satisfaction
surveys, field/desk research.

Mystery Shopper Surveys

Evaluation of your customer service operations can identify valuable opportunities for increasing business. We can improve the ratio of sales-to-enquiries and raise the level of repeat business through greater customer satisfaction.

Experienced and credible researchers posing as potential customers will provide an objective view of how well your organisation responds to customers needs and how effective your team are at converting enquiries into sales.