Free Marketing and Sales
Effectiveness Assessment

The Marketing and Sales Effectiveness Assessment service has been designed
especially for businesses who want to know how they are performing and where
they could be doing better.

The Assessment delivers a professional audit of how well a business is
using the techniques of marketing to communicate to existing and
potential customers and to assess its sales performance. It will highlight
where and how improvements can be made.

The assessment thoroughly examines a wide range of factors that
contribute to the overall success of the company's marketing and sales
activities in the context of its current portfolio of products and services.
This performance is evaluated in the context of best practice.

The output of the assessment is a report that identifies areas of current
activity where performance can be improved, with recommendations for
action. There is no charge and no obligation to undertake any of the
proposed activity with Impetus Marketing.

To take advantage of this free performance assessment, please
telephone us on 01256 468186 or complete the e-mail request.


	How Does It Work? Stage 1 A 2-3 hr meeting with the Managing Director and if relevant the manager(s) responsible for marketing and sales takes place at the company's premises. In a stimulating session, all areas of sales and marketing are explored and ideas generated in a structured way. Questions are used to explore current practice and encourage debate on how things could be done differently to improve performance. Here are some examples: How does your organisation add value for customers? How do you measure and track the profitability of key accounts? What future issues are being discussed in key account board rooms today? What would your major customer like you to do that you are not currently doing? What marketing techniques have worked, which have failed and why? Why do you win business, why do you lose a sale/contract? Is e-marketing appropriate to your business? Why do you have a web site, how do you assess its performance? How can you increase the number of customers you have, the amount they buy and the number of times they buy? Do your major accounts view you as a supplier or a partner? Stage 2 Presentation of the written report to the company.